Global CSR Activities Market

CSR can encompass a wide variety of tactics, from giving nonprofit organizations a portion of a company’s proceeds, to giving away a product or service to a worthy recipient for every sale made. Based on global data from 271 companies, including 62 of the largest 100 companies in the Fortune 500, the sum of contributions across all respondents of the recent survey contributions totaled more than $ 19.92 billion in cash and in-kind giving over all parts of the world. There are more than 6000 companies in the world which comes under CSR regulations and need to do CSR activities.

Corporate social responsibility, often abbreviated “CSR,” is a corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social wellbeing. The term generally applies to efforts that go beyond what may be required by regulators or environmental protection groups.

CSR activities having many drivers and benefits that lead to big corporate companies in social investment of CSR, some of key drivers are government regulations, investor’s pressure for social investments, employee and customer relationships maintenance. This report also talk about 3 tier benefits of CSR at company level, community level and environmental level.

CSR activities are growing in all part of the world; the most preferred area is Asia and Africa, which comes under priority areas for CSR. There are some specific areas for CSR activities are health care, women empowerment, education, self employment generation, hunger and poverty eradication and disaster relief activities, later on this report will describe all these area in detail.

There are many organizations that support or mandate CSR activity in businesses. An international example is the United Nations, which produced the Global Compact initiative in 1999, another important international organization is the OECD, or the Organization for Economic Cooperation and Development. This organization puts together a set of social guidelines for international companies to follow, created with the help of over thirty different nations. It was updated in 2000 to include new CSR concerns.

This report will also provide the top corporate CSR activities initiatives, area and sector in which they invest a lot, this report content 25 top most corporate that directly involve in CSR activities and these corporate are Google, BMW, The Walt Disney Company, Microsoft , Daimler, LEGO, Apple, Intel , Rolls-Royce Aerospace, Rolex, Volkswagen, Johnson & Johnson, adidas, Canon, Philips Electronics, Sony, Michelin, Nestlé, Robert Bosch, Samsung Electronics, BBC, Nike, Ferrero, Colgate-Palmolive and Danone.

This report not only presents a profile of corporate philanthropy and employee engagement, but also includes a Trends Summary that highlights the prominent features, tools and technique of corporate societal investment, global presence of CSR activities, laws and regulatory guidelines and information about various NGOs that will help in conducting CSR activities at every corner of the world.
{youtube|100|campaign}